Triblio at B2BSMX 2020: Your Virtual Guide to ABM

While the excitement of in-person events isn’t happening this year, we’re thrilled to participate in a virtual conference next week. Join Triblio, October 26-28, for DemandGen Report’s B2B Marketing Sales and Marketing Exchange (B2BSMX). Keep scrolling for a peek at our sessions, and register for free here: https://triblio.com/b2bsmx/

How Marketing Can Use Predictive Orchestration to Win the Best Deals

TUE 10/27 1:00 PM ET

We’re all facing challenging market conditions. No one is exempt. However, as B2B marketers we must continue to feed the sales pipeline with the best accounts. But how? In this 30-minute Lunch & Learn session, Triblio’s Chief Customer Officer, Andrew Mahr, will discuss how high-performing ABM practitioners use predictive orchestration to target and win high-fit, high-intent accounts. He’ll dive into how predictive orchestration uses intent and other types of account data to help marketing and sales teams scale unified, cross-channel campaigns.

Register here.

ABM: Get Radical but Stay Practical

WED 10/28 3:30 PM ET

Account-based marketing can be transformational to an organization’s go-to-market strategy. How do you push the limits of your revenue engine without taking on a project that’s too big to swallow? Quadrotech’s CMO Nigel Williams, a seasoned B2B marketing practitioner, has successfully led the company’s transition to ABM.

In his presentation, “ABM: Get Radical but Stay Practical,” Nigel will be sharing more on his ABM journey as well as expert advice on how to:

• Optimize cross-channel campaigns
• Operationalize intent and engagement data
• Increase sales adoption of ABM programs

Register here.

We look forward to seeing you at B2BSMX this year! If you’re unable to attend, make sure to stop by next week for a recap. Until then, you can find and register to attend our upcoming webinars here: https://triblio.com/events/